That is Nokia’s new brand

For the primary time in practically 60 years, one-time smartphone big Nokia is altering its iconic brand. On Sunday, earlier than the official begin of Cell World Congress Barcelona, the corporate unveiled a brand new model id, and it’s a dramatic change. Gone is the long-lasting typeface and “” that outlined its earlier brand. The corporate has as an alternative adopted a glance it claims is extra fashionable and digital.

“We’re updating our technique, and, as a key enabler, we’re additionally refreshing our model to replicate who we’re at present: a business-to-business know-how innovation chief pioneering the longer term the place networks meet cloud,” Nokia mentioned in a attributed to CEO Pekka Lundmark. “In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark told Bloomberg. “We need to launch a brand new model that’s focusing very a lot on the networks and industrial digitalization, which is a totally totally different factor from the legacy cell phones.”

Is that this the tip of a brand so many individuals know and love? Not essentially. It’s possible you’ll recall, Nokia’s telephone enterprise hasn’t been part of Nokia correct since Microsoft’s finally disastrous acquisition of the corporate’s Gadgets and Companies division in 2014. After the tech big of that deal in 2016, HMD International, an organization made up of former Nokia execs, to make use of the Nokia model for smartphones and tablets, and has been doing its personal factor ever since then. In actual fact, the corporate introduced its newest gadget, , simply sooner or later earlier than at present’s announcement, and because it so occurs, that telephone options the basic Nokia brand. Engadget has reached out to HMD International to seek out out if the corporate plans to proceed utilizing that brand.